Raytheon executive credits adapted strategy with boosting international customers

By Marjorie Censer / July 28, 2016 at 11:30 AM
The Raytheon executive leading the company's international business told Inside Defense a strategic change adopted in recent years has helped the company grow its number of customers abroad. John Harris, chief executive of Raytheon International, said within the last three years the contractor "revamped our go-to-market strategy in international markets." Under the new strategy, the contractor looks at each country as a market with multiple customers, some of whom might need capabilities the company is already offering to others...

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